Reposting an article I wrote in 2012. Also find this on Ezine.
Most email service providers will tell you why you should be doing email marketing. From delivering the highest return on investment [email has constantly returned an average of $50 for every dollar spent on it] to being the perfect add-on for social media marketing – email marketing benefits are varied. However, if all the amazing stats and figures fail to make you sold on the idea of email marketing – consider three rock-solid reasons as to why you should be starting with it today: Reason 1: Your Customers are Online: Are you a business that’s aware its customers are online yet hesitant to take up email as a means of marketing? You are not alone. A lot of first-time marketers are unsure as to where, when and how to start sending emails to reach their patrons. The first step towards successful marketing is shedding the fear of it. There are ways to go about it and everyone can learn. Remember – email advertising may take some time to start – but when you do start it- there’s no stopping! Reason 2: Social Media is exploding: Social media has fueled the growth of email. Almost everyone on earth is on Facebook or another social media site. This simple truth goes on to prove that people, irrespective of age, gender, interests and other demographics are accessing the internet more than ever. Online has become a way of life for people across the globe. For businesses this means that email can be the best medium to touch them. Remember – businesses need to be where their consumers are – they are online. Reason 3: Email is Permission-Based Marketing: That’s the beauty of email – you can always ask your regular customers if they would like to join your subscription list for great offers and insight. Most will be willing to part with their emails if you promise not to spam them. In fact, if they are not online, you can gently welcome to the world of internet. Remember – people are either online or they are not – there’s no room for uncertainty. Today, there’s not a single industry under the sun that is not using email advertising. From automobile, banking, education, healthcare, manufacturing to real estate, restaurant, retail, stock trading, tours, travels and more – email solutions can be made to fit practically every business model. Email has come a long way and will go even further. Cast off your doubts and let’s start with fearless email marketing!