Category Archives: Marketing

TV Ads that caught my attention – for good, bad and funny reasons!

If there’s one thing that makes the idiot box look a little less idiotic – it has to be good advertisements playing on it, no?!

I’m not a big fan of watching TV. But when I do watch some, I’m on a lookout for nice ads. So here it goes – some of these might have been around for quite some time now – TV ads that got me notice them:)

Dr Fixit Waterproofing Angry Kid TV AD: This ad left me in splits.

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Email Marketing – 3 Rock-Solid Reasons Why You Should Be Starting With It Today

Reposting an article I wrote in 2012. Also find this on Ezine.

Most email service providers will tell you why you should be doing email marketing. From delivering the highest return on investment [email has constantly returned an average of $50 for every dollar spent on it] to being the perfect add-on for social media marketing – email marketing benefits are varied. However, if all the amazing stats and figures fail to make you sold on the idea of email marketing – consider three rock-solid reasons as to why you should be starting with it today: Continue reading

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Live Tweeting for #CoCo2014

The much (personally!) awaited CoCo (Coalition against Corruption) Summit concluded recently. Needless to say, the conference was a big success in terms of seeing some remarkable interaction among renowned experts in the field of corruption.

Coalition against Corruption, CoCo 2014

Coalition against Corruption, Bangalore

The two-day conference held in Bangalore, co-hosted by The Center on Democracy, Development and the Rule of Law, Stanford University, Janaagraha Centre for Citizenship and Democracy, and Sunlight Foundation, Washington DC saw over 26 speakers from around the globe exchanging ideas  on:  Continue reading

“Freedom” offers

Okay. So we’ve got “Freedom” offers everywhere in India as soon as it’s August. It’s impossible to ignore them. While some 15th August Independence Day special offers make sense a lot others just seem to be a marketing gimmick put together in haste.

There you go:

Freedom drive offer. Sounds kind of incomplete?

Freedom offer

What does it mean?

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